QUESTION: How can my company benefit from planogramming?ĪNSWER: Try a small, pilot planogramming project with well-defined goals. The article concludes with "the ability to take things learned from high-performing stores and provide them to lower-performing stores, further accelerating the benefits of consistent planogram execution." A study by the National Association for Retail Merchandising Services (NARMS) entitled "Increase Sales By Improving Planogram Execution" quantifies the same-store sales improvements that can be realized when well-designed planograms are quickly & reliably executed in the field. Improved awareness of visual merchandisingīut don't take our word on it. Much better marketing through targeted displays Better grasp of relative product performance Better packaging testing through tighter controls Improved financial performance of assortments Improved efficiency of shelf space allocations Better brand awareness through consistency Increased consumer appeal of product displays Improved sales presentations & closure results QUESTION: What are the real benefits of planogramming?ĪNSWER: Companies that are planogramming have reported many positive benefits.
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