You can also give people promotional items that relate to what your company offers or sells.Instead of handing out pens with your company’s name of them, you could give out sunglasses or sunscreen, which will be more practical and useful for prospects. Say you’re setting up your trade show booth at a convention that’s located somewhere hot and sunny.The more memorable and useful your promotional items are, the more likely people will be to visit your booth and talk about your company after they leave. Instead of handing out cliché items like pens, stress balls, or keychains, invest in items that are relevant to your company or items that will actually be useful for people. However, not all promotional swag is created equal. Handing out “swag” at trade show booths is common practice, and it’s an effective way to attract people to your booth. Get some useful promotional items you can give out to prospects.
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